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Sawubona Online

Estimated reach: 60 000

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The Sawubona website offers rich, vibrant content across an inspiring array of travel, business, and lifestyle articles. It highlights the best of South Africa, the African continent, and the world, supporting SAA’s mission of bringing the world to Africa and taking Africa to the world.


Our writers and photographers travel all over the world on South African Airways capturing the best of their journeys to share with you. Expect informative articles on global culture, food, adventure, business and entertainment.


The majority of our readers are visitors to South Africa, knowledgeable, sophisticated world travellers seeking a genuine experience of South Africa. Many of our readers are South African residents who expect authenticity, engaging stories that highlight their home country in a positive light. We aim to tell the stories we want the world to know about South Africa and South Africans while striving to remain entertaining and informative for both visitors and residents of this beautiful country we call home.

  • Facebook
  • Twitter
  • Instagram

The Sawubona brand includes

  • A monthly print publication.

  • A digimag. The magazine is replicated online for subscribers where the client’s adverts are hyperlinked back to their website or chosen domain name.

  • A website. 

  • Social media platforms. 

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